Brand Marketing

Expand Your Brand Community Online

Social turn: For its latest annual ice-cream-flavor search, Haagen-Dazs recruited video submissions from ice-cream enthusiasts demonstrating recipes for new flavors. An online video channel encouraged word-of-mouth promotion.
By:
January 07, 2008 05:00 AM

Featured Stories

Coinbase airs ‘blue screen of death’ ad about rebooting the financial system
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How NotCo is looking to capitalize on the Minecraft ‘chicken jockey’ craze
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Snap appoints new CMO ahead of the NewFronts
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