Brand Marketing

Gatorade punches back at Bodyarmor as sports drink battle intensifies

(Gatorade)
September 15, 2020 08:41 PM

PepsiCo’s Gatorade is finally hitting back at Bodyarmor after years of weathering attacks from the beverage start-up. The escalation of the sports drink marketing wars comes after Bodyarmor has eaten into Gatorade’s market-share dominance with ads that questioned the larger brand’s health credentials.

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