How brands like Apple, Arby's, Honda and Progresso nail celebrity voice-overs

Even if we don’t always recognize them at first, celebrities provide their voices to many of the commercials we end up watching on our screens. Chris Pine has been the voice of BMW for 10 years, Minnie Driver gives Lexus appeal, Will Arnett can be heard in Reese’s spots, including the brand’s new Halloween spot, and yes, that was Sam Elliott, the longtime voice of Coors and past-Smokey Bear, who provided his resonating baritone to the latest ad for Joe Biden’s presidential campaign.