Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected].
It’s not easy breaking through in the beer category these days, with hundreds of craft beers filling store shelves across America. So Bofferding, a 255-year-old brew from Luxembourg, is hoping a little nudity will help it stand out. A self-described “cheeky” campaign features naked people posing in the outdoors. It’s called “Drink in the Boff.” Get it?