Brand Marketing

Jimmy Dean's New Campaign Strikes Sunny Tone Without Familar Sunshine Mascot

Jimmy Dean's new campaign pulls away from its longtime sunshine mascot to play up the character's optimism.
FG
By:
Felicia Greiff
November 02, 2015 12:00 PM

Featured Stories

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Why Walmart is trying to change its perception, even as sales climb

Walmart launches a campaign to show it's not the Walmart many people remember.

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Why Walmart is trying to change its perception, even as sales climb
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