KFC has cooked up a $75 offer to promote its wings that suggests the American consumer’s love of subscription services knows no limits.
Starting today, KFC will sell up to 500 of its $75 “Seasoned Tickets” on StubHub. The passes, described by KFC as smelling like fried chicken, give each buyer a weekly order of 48 KFC chicken wings for nine weeks, and a final order of 96 wings in the 10th week.
The deal, which seems a bit like the fast feeder’s version of Netflix or Birchbox, sounds financially sound on paper. Each order of 48 KFC wings usually costs $36.99. Each subscriber gets 528 wings — a $406.89 value – for just $75, delivery included.
Even so, who wants to eat — and hopefully share – chicken wings every single week for 10 consecutive weeks?
That said, it is football season. Few foods other than pizza seem to be as synonymous with sitting on the couch and watching other people run and sweat. This is likely to be one of those offers that, like Olive Garden’s annual Pasta Pass, quickly sells out.
KFC is promoting the deal with its latest football-themed spots, continuing this season’s campaign of ads starring Sean Astin as Rudy. The work comes from KFC’s creative agency Wieden & Kennedy Portland.