The ad, which does not mention the wall or the president, goes
on to say "for us, this isn't about politics."
The shutdown began Dec. 22 when politicians failed to reach a
deal over funding for construction of a wall along the U.S.-Mexico
On Jan. 16, Kraft opened a "Kraft Now Pay Later" pop-up grocery
location in Washington, D.C. to give furloughed government
employees a place to pick up free Kraft products. In the Sunday
print ad, Kraft suggests other brands can add products to the
shelves at its shop, which is now set to be open beyond the
previously announced closing date of Jan. 20.
Kraft's ad was planned before President Donald Trump on Saturday
said he would agree to a three-year extension of protection for
some immigrants in return for $5.7 billion to build the wall, a
move some top Democrats rejected before it was officially
the Post reported.
Kraft's campaign is one example of
how brands have responded to the longest partial federal
government shutdown in U.S. history, which affects about 800,000
federal workers. Several restaurants in the Washington, D.C., area
and elsewhere have been offering free or discounted meals to
Kraft worked on the ad with Leo Burnett.