Levi's has promoted Jennifer Sey, its senior VP of e-commerce, to the role of global chief marketing officer. The role had been vacant since Rebecca Van Dyck departed for Facebook in February 2012.

Ms. Van Dyck paved the way for a more global approach during her time at the company. She oversaw the brand's first global campaign, "Go Forth," in 2011 and sought to unify the brand's voice around the world.

Ms. Sey, who joined the brand in 1999, will be responsible for marketing strategies across all of Levi's product categories and will report to James Curleigh, exec VP-president of the brand. In her time with the company she has served as senior VP-marketing at Dockers and VP-global marketing for Levi's. She was recognized as one of Ad Age's 40 Under 40 in 2006. Prior to joining Levi's she spent time at Banana Republic as well as FCB.

Levi's also appointed Karyn Hillman to the newly created position of chief product officer. She hails from Calvin Klein Jeans and Accessories and prior to that she spent time at Gap Inc. Grant Barth, current head of men's merchandising at Levi's, is taking on the newly created position of chief merchandising officer.

"We're evolving the Levi's brand leadership team to include a global product creation, merchandising and marketing structure to help increase our share of consumers' closets around the world," said Mr. Curleigh. "We are confident that the changes we're making will allow us to build on the brand's heritage, expand the relationship with our loyal fans and continue to create innovative product solutions to connect with a new generation of fans."