“Lowemance” is not a term anyone is likely familiar with, but that could change after Feb. 14. Lowe’s, the home improvement retailer known for its hammers, sheetrock and gardening tools, wants to be a romance destination this Valentine’s Day. In “Night of Lowemance,” the brand is offering couples across the country a chance at a special dinner, toast and splash painting session in select stores on Feb. 14.
“There are some people for whom Lowe’s might genuinely be the most Candyland, romantic place of all,” says Marisa Thalberg, exec VP and chief brand and marketing officer of the Mooresville, N.C.-based company.
The opportunity will be awarded to five couples in 10 of America’s most romantic cities, including Chicago, Denver, New Orleans and Palm Beach, and will include social-distancing protocols. Couples will enjoy a toast and dinner, then a “menu” of paint options from Sherwin Williams for a splash painting they can create and take home as a souvenir.