Lyft makes sudsy appeal
Bar-goers are a major demand driver for ride-sharing providers.
Now Lyft is taking its outreach to a new level by slapping its logo
on a beer. The partnership with Chicago craft brewer Baderbräu
Brewery features a brew called Five Star Lager, which is a
reference to Lyft's rating system. The beer is a rebranded version
of the brewery's South Side Pride, a lager,
the Chicago Tribune reports.
The beer is only available in Chicago bars. Each can carries a
discount code that drinkers can use to redeem as much as a 60
percent discount of their next Lyft ride. "This is the first
partnership of its kind for Lyft and we believe the combination of
Baderbräu's beer and the offer for safe rides home will be
very popular with our Chicago riders," David Katcher, Lyft's
midwest general manager, said in a statement. The Tribune reported
that the program could expand to other cities.
Unilever 'following the situation closely' at
Vice and its Carrot Creative agency have been hot
properties that attracted growing relationships with marketers in
recent years. Unilever's Dove Men+Care and its new Love Beauty and
Planet brands, for example, have turned to Carrot for at least a
couple of high-profile assignments in the past year. But
allegations involving sexual harassment detailed
extensively by The New York Times have made things dicey for
Vice and Carrot, as Vice suspended two top executives in the wake
of the scandal. It has Unilever concerned. "We typically do not
discuss the status of our agency relationships or partnerships," a
Unilever spokewoman says. "However, we take these matters very
seriously, and we are following the situation closely." Carrot
didn't immediately respond to a request for comment.
CES and the death of toilet paper
Disruptors gotta disrupt, so CES is offering more things than
parties to keep the titans of packaged goods up at night this year.
Plumbing fixture giant Kohler was showing off its
Numi smart toilet with voice-controlled bidet that just might
eliminate, or seriously mitigate, the need for toilet paper in the
future. Meanwhile Xeros was pitching a smart washing machine filled
with little nylon balls to massage away dirt, saving folks on
water—and laundry detergent.