MasterCard CMO on New Mobile 'Priceless Surprises' and Apple Pay

MasterCard is moving into the mobile ad business. A year ago, the financial company revamped its established campaign with "Priceless Surprises," a social effort that gave customers spontaneous treats, beginning with a Justin Timberlake appearance. On Wednesday, MasterCard unveiled round two: a new app, built with mobile-ad network Kiip, that lets advertisers reach MasterCard's consumers through smartphone push notifications.