McDonald’s is seeing its largest driver of Happy Meals since it included mini Beanie Babies with kiddie meals way back in the 90s. But with demand so high, the “happy” part of the partnership is souring.
This week, McDonald’s launched Pokémon Happy Meals to mark the 25th anniversary of the franchise. Each meal comes in a Pikachu box along with a pack of four Pokémon trading cards (including a McDonald’s-exclusive holographic card) and a surprise gift. There are more than 50 cards to collect. The strategy is paired with new Pokémon stickers in the McDonald’s Happy Meal app and Pokémon-themed coloring and activity pages kids can download at happymeal.com.