McDonald’s new holiday season campaign showcases go-to orders for the likes of Rudolph, Scrooge, Frosty the Snowman, Buddy the Elf, and, of course, Santa Claus.
The spot follows a premise similar to the one that ran in February before the Super Bowl featuring trays with McDonald’s meals favored by Kanye West, Kim Kardashian West, Patrick Mahomes and others, including Dracula.
In the latest spot, details from multiple holiday stories pop up. Rudolph’s tray of fries, including one dipped in ketchup, is shown on top of a roof. The Griswolds’ food is next to a Christmas tree with flickering lights. Scrooge gets only a cup of black coffee. Gizmo from “Gremlins” is shown snagging a Chicken McNugget while tucked in a red backpack.
And perhaps this ad finally ends the debate around whether “Die Hard” is a Christmas movie: a tray for John McClane—this one has a meal and a walkie talkie—is one of those shown.
Later, a tray of cookies left for Santa is swiped by the Grinch. Plus, in a reference for “Seinfeld” fans, there’s a nod to Festivus (watch ‘til the end).