McDonald’s has teamed up with BTS, one of the world’s biggest musical acts, for its next celebrity-inspired meal.
The band, which got its start in South Korea and is now a popular K-pop supergroup worldwide, is the latest musical act to have meals on the McDonald’s menu, following meals promoted by Travis Scott and J Balvin in 2020.
McDonald’s teaming up with BTS shows the breadth and reach of both the world’s largest restaurant company and one of the biggest pop groups worldwide. The official video for its 2020 song “Dynamite” has been viewed more than 1 billion times on YouTube in eight months.
The signature meal for the seven-member band includes a 10-piece Chicken McNuggets, medium fries and a medium Coke, and comes with two dipping sauces, sweet chili and cajun. Those sauces will be new to the U.S. and were inspired by recipes from McDonald’s South Korea, the Golden Arches announced Monday.
The meals suggested by Travis Scott and J Balvin helped McDonald’s draw fans of both singers to its U.S. restaurants. Now, the BTS meal is set to have a bit of a global tour, hitting 50 markets starting May 26 in the U.S. and a handful of other markets. South Korea gets the item on its menu the next day.
While marketing details weren’t shared, McDonald’s is likely planning for a massive hit and should be making sure that its franchisees are stocking up on McNuggets and sauce. In September, demand for the Travis Scott meal featuring a Quarter Pounder with cheese and bacon was so high that some locations were running out of ingredients.
“The band has great memories with McDonald’s,” its label, Big Hit Music, said in a statement. “We’re excited about this collaboration and can’t wait to share the BTS Meal with the world.”