Alpha Foods is out with TV commercials and seed kits as it aims to stand out with a sense of humor in the increasingly crowded category of meat alternatives.
The company also just hired Kierstin De West as its first chief marketing officer. De West was most recently VP of global brand management and strategy at Lululemon. Now, she’ll oversee marketing, brand, communications and e-commerce at Alpha Foods, which sells products such as meatless burgers, burritos, nuggets and pot pies at grocery stores and direct to consumers.
TV spots suggest that if plants can be meat, people can do anything, such as a parent avoiding telling his kids which one is his favorite.