Brand Marketing

Metrics marketers love most are usually the wrong ones, ANA study finds

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JN
By:
Jack Neff
May 18, 2021 07:50 PM

Featured Stories

Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

EL
By:
Ewan Larkin
BB
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Brian Bonilla
Ikea hires David and Alma following a fiercely contested US agency review
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
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Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
TV Upfront
17 hot take predictions for the TV upfronts
TV Upfront
PH
By:
Parker Herren
17 hot take predictions for the TV upfronts