Brand Marketing

G-League? Gatorade Poised to Put Name on NBA D-League

Don't call it the D-League: The NBA's developmental league is taking a new name as part of a Gatorade sponsorship, two people said. (Joe Robbins/Getty Images)
ES
By:
E.J. Schultz
February 14, 2017 03:36 AM

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So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

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So you’re graduating and want a marketing career—tips from ad industry leaders
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All Access exclusive—How this year’s ad job losses might foreshadow a recession
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All Access exclusive—How this year’s ad job losses might foreshadow a recession
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Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’