NBCUniversal has launched its PSA coronavirus campaign in partnership with the Ad Council and the federal government.
In a series of videos, celebrities like Kelly Clarkson, Terry Crews, Ted Danson, Nick Jonas and Hoda Kotb educate viewers on what to do during the pandemic and how to limit its spread. On Thursday, the U.S. became the world’s epicenter of the pandemic, surpassing China in confirmed coronavirus cases. At least 85,381 people in the country have tested positive for the virus and more than 1,000 people have died, according to The New York Times.
The effort is part of NBCUniversal’s “The More You Know” campaign, which began in 1989 and addresses societal topics like bullying, mental health, diversity and community. More than a dozen videos in both English and Spanish will roll out over the next few weeks, and will be available at themoreyouknow.com. They direct viewers to coronavirus.gov for more information on the virus. Five videos are already viewable on the site and on YouTube.
The PSAs were created entirely remotely, a recurring trend in ads during this time. They show celebrities delivering their messages of encouragement and support from their own homes, set against the song “Stand by You” by Rachel Platten.