A North Face campaign designed to hack Wikipedia’s system of disclosing paid advocacy has resulted in an apology from the sportswear brand as well as an unflattering update to The North Face’s own Wikipedia page.
A North Face campaign designed to hack Wikipedia’s system of disclosing paid advocacy has resulted in an apology from the sportswear brand as well as an unflattering update to The North Face’s own Wikipedia page.
There are various ways marketers can evaluate their agency partners’ financial fitness.