Back in 1997, Notorious B.I.G. performed what can only be described as every brand’s dream—he rapped, unprompted, about his love for Pepsi.
"Big slam, quick slam, tin can, whatever. Whether too cold or too hot, you got to keep Pepsi in the freezer. I keep a three-liter for my crew. My girl like them diet joints too. Other sodas taste the worst … nothing can beat the p-e-p-s-i, yes I drink it constantly ...” he freestyled during a studio session at Manhattan’s D&D studies with radio personality DJ Enuff.
If it had been written by an ad copywriter, it likely would have been rejected as an over-the-top product plug. And Pepsi never did anything with it—until now.
In honor of the late rap legend’s induction into the Rock & Roll Hall of Fame on Nov. 7, the brand today debuted an animated ad that features a remastered version of the rapper’s ode to the soda, which had not previously been released.