CMO Strategy Opinion: What marketers should do for April Fools’ Day this year By Ad Age and Creativity Staff. Published on March 31, 2020. READ THIS NEXT Brands grapple with marketing risks around Inauguration Day Nothing. In this article: CMO Strategy Coronavirus Ad Age and Creativity Staff View all articles by this author Most Popular McCann's Rob Reilly jumps ship to WPP as global chief creative officer Q&A: Rob Reilly explains why he is moving to WPP The U.S. sports betting race is on—and many marketers want a piece of the action WHAT TO READ NEXT Brands grapple with marketing risks around Inauguration Day Kia drops ‘Motors' from name on path to rebrand Taco Bell is bringing back potatoes, giving fans on the internet a reason to rejoice Tracking the marketing industry’s response to political unrest The U.S. sports betting race is on—and many marketers want a piece of the action Ulta lays off corporate employees A regularly updated blog tracking brands' responses to racial injustice How Sephora plans to eliminate racial bias in its stores