Quantcast
Opinion: What marketers should do for April Fools’ Day this year | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Commercial Updates
      • Super Bowl Ads Archive
      • Who's buying ads this year?

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Commercial Updates
      • Super Bowl Ads Archive
      • Who's buying ads this year?

    AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Yes, we Cannes?
    • CES latest news
    • Super Bowl updates
    • Next: Health & Wellness
    • Watch the latest TV spots
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights
    • Latest
      • Doritos Super Bowl teaser stars Jimmy Kimmel and Mindy Kaling

        Doritos Super Bowl teaser stars Jimmy Kimmel and Mindy Kaling

        By Jessica Wohl - 1 hour ago

      • Brands grapple with marketing risks around Inauguration Day

        Brands grapple with marketing risks around Inauguration Day

        By Adrianne Pasquarelli - 2 hours ago

      • Rob Reilly on joining WPP, and Biden's $1.9 trillion stimulus plan: Friday Wake-Up Call

        Rob Reilly on joining WPP, and Biden's $1.9 trillion stimulus plan: Friday Wake-Up Call

        By I-Hsien Sherwood - 4 hours 3 min ago

      • Kia drops ‘Motors' from name on path to rebrand

        Kia drops ‘Motors' from name on path to rebrand

        By Hans Greimel - 5 hours ago

      • Watch live at 11 a.m. EST: The top 5 creative brand ideas you need to know about right now

        Watch live at 11 a.m. EST: The top 5 creative brand ideas you need to know about right now

        By Ann-Christine Diaz - 5 hours ago

    • Editor's Picks
      • Tracking the marketing industry’s response to political unrest

        Tracking the marketing industry’s response to political unrest

        By Ad Age Staff - 23 hours 14 min ago

      • Ad Age Best Places to Work 2021

        Ad Age Best Places to Work 2021

        By Bradley Johnson - 4 days 4 hours ago

      • Facebook picks former Obama official Roy Austin Jr. to lead its civil rights reforms

        Facebook picks former Obama official Roy Austin Jr. to lead its civil rights reforms

        By Garett Sloane - 3 days 20 hours ago

      • Burger King overhauls its design with a retro-meets-modern take on its 1969 logo

        Burger King overhauls its design with a retro-meets-modern take on its 1969 logo

        By Jessica Wohl - 1 week 1 day ago

      • Ben & Jerry’s calls to ‘impeach’ Trump as brands like Coca-Cola and Chevron break their silence on the Capitol insurrection

        Ben & Jerry’s calls to ‘impeach’ Trump as brands like Coca-Cola and Chevron break their silence on the Capitol insurrection

        By Ilyse Liffreing - 1 week ago

    • Most Popular
      • McCann's Rob Reilly jumps ship to WPP as global chief creative officer

        McCann's Rob Reilly jumps ship to WPP as global chief creative officer

        By Lindsay Rittenhouse - 1 day ago

      • Q&A: Rob Reilly explains why he is moving to WPP

        Q&A: Rob Reilly explains why he is moving to WPP

        By Lindsay Rittenhouse - 19 hours 45 min ago

      • The U.S. sports betting race is on—and many marketers want a piece of the action

        The U.S. sports betting race is on—and many marketers want a piece of the action

        By Michael Applebaum - 1 day 4 hours ago

      • Opinion: From 'OK boomer' to 'OK brand'—how to align with Gen Z's social conscience

        Opinion: From 'OK boomer' to 'OK brand'—how to align with Gen Z's social conscience

        By Mike Proulx - 18 hours 26 min ago

      • Ad Age Best Places to Work 2021

        Ad Age Best Places to Work 2021

        By Bradley Johnson - 4 days 4 hours ago

    • Login
    CMO Strategy

    Opinion: What marketers should do for April Fools’ Day this year

    By Ad Age and Creativity Staff. Published on March 31, 2020.
    READ THIS NEXT   
    Brands grapple with marketing risks around Inauguration Day

    Nothing.

    In this article:

    • CMO Strategy
    • Coronavirus
    Ad Age and Creativity Staff
    View all articles by this author
    Most Popular

    McCann's Rob Reilly jumps ship to WPP as global chief creative officer

    Q&A: Rob Reilly explains why he is moving to WPP

    The U.S. sports betting race is on—and many marketers want a piece of the action

    WHAT TO READ NEXT

    Brands grapple with marketing risks around Inauguration Day

    Brands grapple with marketing risks around Inauguration Day

    Kia drops ‘Motors' from name on path to rebrand

    Kia drops ‘Motors' from name on path to rebrand

    Taco Bell is bringing back potatoes, giving fans on the internet a reason to rejoice

    Taco Bell is bringing back potatoes, giving fans on the internet a reason to rejoice

    Tracking the marketing industry’s response to political unrest

    Tracking the marketing industry’s response to political unrest

    The U.S. sports betting race is on—and many marketers want a piece of the action

    The U.S. sports betting race is on—and many marketers want a piece of the action

    Ulta lays off corporate employees

    Ulta lays off corporate employees

    A regularly updated blog tracking brands' responses to racial injustice

    A regularly updated blog tracking brands' responses to racial injustice

    How Sephora plans to eliminate racial bias in its stores

    How Sephora plans to eliminate racial bias in its stores

    Join Us

    • Subscribe Now
    • Renew
    • Get Datacenter

    Footer Links

    • Copyright © 1994-2021
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Contact Us
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Contact Us
    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Commercial Updates
      • Super Bowl Ads Archive
      • Who's buying ads this year?