Brand Marketing

P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway

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By:
Jack Neff
July 27, 2017 05:54 PM

Featured Stories

Brand Marketing
Honda strikes L.A. Olympics sponsorship

Honda replaces Toyota as Team USA sponsor and has ambitious marketing plans with NBC and on the ground in Los Angeles.

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By:
E.J. Schultz
Honda strikes L.A. Olympics sponsorship
Agencies
AKQA restructures its creative leadership as two chief creative officers depart
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By:
Brian Bonilla
AKQA restructures its creative leadership as two chief creative officers depart
TV & Streaming
Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role
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By:
Parker Herren
Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role
Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station
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By:
Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station