Procter & Gamble Co.'s Tide has launched a test of a home laundry pickup and delivery service in Chicago -- the packaged-goods giant's latest in a series of efforts to get into services.
Tide Spin last month launched into a limited beta test in Chicago's Lincoln Park neighborhood (Zip Code 60614), complete with an app for Apple and Android smartphones.
With the slogan "Life over laundry," the service offers wash-and-fold service for everyday laundry at $1.59 a pound, toward the low end of such services nationwide, which charge 90 cents to $3, according to Angie's List. Dry cleaning is also available at prices comparable to drop-off dry cleaning, including $2.49 for a shirt and $11.99 for a suit, with no delivery fee or minimum order.
A spokeswoman in an e-mail said, "Tide Spin is for the busy consumer, often located in urban areas, who sees the value of outsourcing many tasks that take too much time." She said the test would have "limited scope and duration," but declined to describe the next steps.
Aside from the app, Tide Spin appears to have a similar to a service P&G tested in Atlanta in 2000 under the name Juvian, ultimately mothballing the idea a year later. Then in 2008, P&G started testing Tide Dry Cleaners. There are now around 30 Tide Cleaners, including two in western suburbs of Chicago that will help handle dry cleaning needs of the new service. TideSpin.com promises to use products from such brands as Tide and Downy on everyday wash.