Pizza Hut says it will test the FedEx SameDay Bot, an autonomous
delivery device the pizza chain says may help "revolutionize" local
delivery, this summer in Memphis. Rather than replacing drivers,
though, the device would help make the make the delivery process
more efficient for existing staff, the No. 2 pizza chain says.
"The bot – which is fully autonomous and does not require
a delivery person to accompany it – would be utilized based
on the customer's proximity to the store," says Nicolas Burquier,
chief customer and operations officer, Pizza Hut U.S. "Given that
the majority of customers live within a three-mile radius from
where they order, it would relieve drivers from hyperlocal
deliveries, freeing up bandwidth to expand the delivery radius and
create an overall more efficient delivery process."
The bot, which looks a bit like a FedEx box on wheels, can
handle steps, curbs, and unpaved surfaces, Pizza Hut and FedEx say.
But can it ring a doorbell? The test comes after Domino's and Ford
teamed up to test self-driving delivery vehicles starting in
Keeps going and going
Energizer, known for its batteries, is generating buzz for a new
phone that can last up to 50 days on a single charge. It was
released Tuesday at Mobile World Congress. The phone — dubbed
Power Max P18K Pop — is as thick as about three iPhones
stacked together, and allows users to watch 100 hours of continuous
video before needing a charge. Although it carries the Energizer
name, the smartphone itself was made by Paris-based Avenir Telecom,
which has exclusive access to the Energizer name worldwide. The
smartphone incorporates five cameras, a large 6.2-inch screen and
an "18,000 mAh battery" — the highest capacity battery ever
seen in a smartphone, the company says. Avenir Telecom is taking
preorders at MWC for delivery this summer.
ANA goes camping
The Association of National Advertisers wants to send junior
marketers to camp. The organization, which represents the nation's
largest advertisers, today announced the Certified ANA Professional
program (dubbed CAMP) that is designed to help junior and mid-level
marketers brush up on their skills. The 35-hour online program
covers brand strategy, brand activation and marketing
implementation across digital, direct and analytic applications. It
comes as the marketing industry
deals with a talent crisis.