Popeyes isn’t ready to sell more chicken sandwiches just yet, so it cooked up a way to promote the product despite a shortage.
BYOB, in this case, stands for "bring your own bun."
The campaign comes after the Popeyes chicken sandwich proved so successful after its national launch Aug. 12 that it sold out in two weeks. Popeyes says it is still working on getting the sandwich back into restaurants.
Rather than shy away from the shortage, Popeyes is embracing it. In the ultimate fried chicken sandwich DIY moment, a new video jokingly suggests diners buy three chicken tenders and put them on a bun from home.