As it brings back its hit fried chicken sandwich, Popeyes Louisiana Chicken is taking a direct shot at Chick-fil-A’s decision to be closed Sundays.
In August, Popeyes hailed the sandwich as its biggest launch in 30 years. That said, not even Popeyes predicted the frenzy. It ran out of the sandwich in about two weeks, roughly a month before it expected to do so. Popeyes restaurants around the country saw unheard-of crowds. Diners turned away in disappointment after learning the sandwich was nowhere to be found, even though Popeyes still had plenty of other fried chicken. Interest in the sandwich was spurred in part by social media, including when Chick-fil-A promoted its own sandwich on Twitter on Aug. 19, leading to a “... y’all good?” response from Popeyes.
Now, Popeyes is ready for a comeback. Its $3.99 sandwich will officially return on Sunday, Nov. 3, which happens to be National Sandwich Day, according to the various calendars that keep track of such made-up celebrations.
An “Open Sundays” online video shows a man walking up to a roadside sign listing six restaurants: McDonald’s, Burger King, Subway, Chick-fil-A, Popeyes and Taco Bell. The words “closed Sunday” appear on the Chick-fil-A section of the sign, highlighting the chain’s practice of closing Sundays. He then walks up and places an “open Sunday” sticker on the Popeyes portion of the sign—right next to Chick-fil-A.