Recognize the Power of the Cultural Consumer

Here's a riddle for the new marketplace being formed by the convergence of art, technology, business and education: If creativity is the gift of a talented few, why are so many people suddenly creative? CMOs grappling with the transformative power of the internet and the likes of YouTube and Facebook as advertising platforms may be missing the big picture: The internet is facilitating mass creative output from anyone and everyone. And the velocity of change it's churning in our society is gearing us up for something profound. IT'S ABOUT FUSION, NOT FISSION. RISE OF THE BEAUTIFUL MIND. THE VIRTUE OF THE FLAWED.

Recognize the Power of the Cultural Consumer

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