This has been a hell of a year (not in a good way, of course) and as it comes to a close, Match aims to convey that in its latest spot, which depicts Satan finding his perfect match with a girl called 2020.
The dating site enlisted the help of board member Ryan Reynolds and his agency Maximum Effort in creating the ad, and, as usual, the ubiquitous Hollywood star puts a hilarious spin on it. The film, set to Taylor Swift's "Love Story," depicts the whirlwind romance of the devil, who finds his love on Match.
It develops from a meet-cute in the park, where they both discover they're "from hell," to picnicking in empty sports stadiums, hanging out in socially distanced gyms and deserted movie theaters, stealing toilet paper and a selfie by a dumpster. The spot ends with the message: "Make 2021 your year."