Brand Marketing

Eight Mistakes to Avoid in a Sampling Program

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September 25, 2012 06:00 PM

Featured Stories

AI
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
AI

Agencies are shifting their hiring priorities to build leaner teams bolstered by agentic AI and other tech.

EL
By:
Ewan Larkin
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
Brand Marketing
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Brand Marketing
AH
By:
Asa Hiken
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Food & Beverage
Why Busch Light is winning the bargain beer game
Food & Beverage
JS
By:
Jon Springer
Why Busch Light is winning the bargain beer game
Agencies
Madwell’s demise is a wake-up call for marketers
Agencies
EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s demise is a wake-up call for marketers