A quick look at the week’s winners, losers and newsmakers.
Ryan DePaul is a millionaire thanks to Mtn Dew. He won the soda brand’s Super Bowl ad bottle-counting contest, correctly identifying 243 bottles in this ad. “I’m counting as we are watching on TV, and then at one point, at the end of the commercial, a trunk opens and all these bottles fly out of it, so I’m thinking, ‘Okay, add 50 or so to it,'” the Rochester, New York native told his hometown ABC station. “Well, then me and my roommate argued for a little bit over the different numbers we had, and we put it in, and I guess I won that argument.”
Dew says the contest drew a quarter of a million entries and earned the brand 440,000 social media mentions on game day.