Jimmy Fallon might be filming from home, but he’s still attracting marketers. State Farm recently sponsored the comedian’s new “At Home Edition” on a Red Cross donation program in response to the coronavirus pandemic.
From his garage last week, Fallon plugged State Farm’s Red Cross initiative with a hand-written sign directing viewers to a donation site. The insurer committed to matching up to $200,000 in donations. By Monday morning, a week after Fallon’s initial plug, viewers had committed to $264,000, according to a spokeswoman for OMD, which helped connect State Farm with NBC and Fallon. In total, the effort raised more than $464,000 for support Red Cross’s COVID-19 assistance.