Taco Bell is heralding the return of Nacho Fries with its latest cinematic-style campaign, this time starring actors Joe Keery and Sarah Hyland.
The fries are returning on Dec. 24 for their second run of 2020. Nacho Fries are Taco Bell's biggest hit. The chain claims it has sold more than 347 million servings of Nacho Fries since their January 2018 debut.
The trailer-style spot for a fictitious movie called “The Craving” shows “Stranger Things” star Keery’s fry-obsessed character leaving love interest Hyland behind as he begins a quest.
“Ever since they left my mind’s been a little … fried,” Keery’s character says as he packs his car, which has a vanity plate reading “NCHO FR1.”
The story takes a dark turn. “You don’t consume me, I consume you,” Keery screams later in the 60-second spot from Taco Bell creative agency Deutsch LA.