Taco Bell’s latest campaign for Nacho Fries is a spoof on a buddy action flick set in Miami.
“If Taco Bell won’t keep Nacho Fries on the menu, we will,” one guy says near the beginning of the fast feeder’s latest ad that seems more like a movie trailer—all to hype the expected return of a hit product.
Nacho Fries, for the uninitiated, were a massive hit when they were introduced by Taco Bell in January 2018. It has sold them in four limited-time runs until now, each with a movie-trailer-style campaign.
Now, for their fifth run, Nacho Fries are getting the buddy action-thriller treatment. A pair of friends collaborate on a scheme to offer Nacho Fries on their own after they leave Taco Bell’s menu. Chaos, seemingly pulled from an updated episode of “Miami Vice,” ensues, featuring a party on a yacht, a villain, a car chase and so on.