Brand Marketing

Tensions rise as even cash-flush brands drag out payment terms to 120 days or more

(Illustration by Tam Nguyen/Ad Age)
June 01, 2020 09:00 AM

Relations between marketers and agencies were already contentious, but they’re getting worse as the pandemic drags on. Even well-heeled marketers are pushing for longer payment terms, and some agencies are pushing the transparency envelope to hold on to cash or make money outside normal fees.

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