A quick look at the week’s winners, losers and newsmakers.
There was a surprise brand standout at New York Fashion Week, which went mostly virtual this year and wrapped up on Wednesday. Lowes—known more for screws and saws than stilettos—generated 8,600 social media mentions tied to the event as result of a tweet featuring a runway made entirely from products sold at the home improvement retailer, according to social listening and analytics company Talkwalker. Lowes got more mentions than brands more typically associated with the event, including Mercedes Benz, Michael Kors and Burberry, according to Talkwalker. But overall, NYFW drew a lot less social media interest than last year, with only 82,000 mentions of “FashionWeek.” That compares with 484,000 mentions of NYFW on its first day alone last year, according to Talkwalker.