Virtual influencers, more job cuts and an uptick in small agencies on tap for 2021, Forrester predicts

Beset by budget cuts and pressure to create more with less, agencies and marketers will invest in ad creation capabilities that rely less on humans and more on technologies like “virtual influencers” and AI-generated advertising. These are among the findings in a pair of reports Forrester published today that predict major upheaval for the marketing industry in 2021.