When it comes to mind-altering substances, Snoop is most-identified with gin and juice, and, of course, weed. But starting this week the rapper is lending his chill vibe to a Mexican beer brand. Corona, which confirmed its Snoop partnership earlier this year, today unveiled his first ads as part of the brew's new “La Vida Más Fina” campaign.
The spots, which come from MullenLowe L.A., show Snoop on the beach. The shoreline is familiar terrain for the brew, which has long used the tagline, “Find Your Beach.” But the new ads attempt to lend star power to the brand’s marketing. Snoop teased the ads on his Instagram page Sunday evening and the post by Monday afternoon had racked up more than 600,000 views. The tagline translates to “The Fine Life.”