The Week Ahead: Pinterest hosts ad summit and Zoom reports earnings

A look at some key happenings in the next five days. March 1 Morgan Stanley Technology, Media and Telecom Virtual Conference 2021 starts today, featuring speakers from Snapchat, Facebook, Interpublic Group, News Corp, IMAX and more. Snapchat CEO Evan Spiegel speaks Wednesday at 2 p.m. ET. Most of the livestreams can be found on the investor relations pages for each company. IPG execs speak today at 9:30 a.m. ET. News Corp CEO Robert Thomson speaks today at 8:45 a.m. ET. Payments platform Klarna and Cosmopolitan Magazine will host a two-day virtual shopping event, “Hauliday by Cosmo x Klarna.” Targeting Gen Z and millennials, the livestream shopping event will include products from marketers including Macy’s, Rebecca Minkoff, Foot Locker and Saks Off 5th. Zoom will report fourth-quarter earnings. As the video communication tool of choice for millions during the pandemic, Zoom was ranked the fastest-growing brand of 2020. Yet investors wonder about sustained growth following a return to regular offices as the vaccine continues to roll out. Sci-fi/mystery drama “Debris” premieres on NBC tonight. Watch the trailer here. March 2 The Advertising Research Foundation’s two-day virtual conference, SHOPPERxSCIENCE: The Shopping Revolution — What’s Next?, begins today. The lineup includes speakers from companies including Best Buy, PepsiCo, and Walmart. Target reports earnings. The retailer, which has surged during the pandemic, recently announced some management changes that included promoting Cara Sylvester into the chief marketing officer post, replacing Rick Gomez, who will now serve as Target’s chief food and beverage officer. March 3 Pinterest Presents is the first advertising-focused summit from the company that starts today at 1 p.m. ET. Chrissy Teigen and at least one surprise guest will speak at the virtual summit, which is open to ad agencies and brands looking to connect with Pinterest in the year ahead. A+E Networks hosts its (virtual) upfront presentation at 4 p.m. ET. The cable programmer will provide a glimpse into upcoming programming and how it will look to work with brands during this year's ad haggle. March 4 Gap Inc. reports fourth-quarter earnings. The retailer is expected to shed light on its outlook for 2021. In its last quarterly report executives described it as “a rebound year” in which it expects to “be a year of profitable growth versus 2020, which has been significantly disrupted due to the COVID pandemic.” March 5 Disney’s “Raya and the Last Dragon” is released simultaneously in theaters and on Disney+. Disney spent big money promoting the flick during the Super Bowl.

The Week Ahead: Pinterest hosts ad summit and Zoom reports earnings

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