Brand Marketing

What consumers think of new Mother's Day marketing tactics, including opt-out options

(Dick's Sporting Goods)
May 06, 2021 09:00 AM

After a year in which the pandemic wreaked havoc on millions of families, brands are pursuing a more sensitive approach to Mother’s Day marketing in recognition that many people lost their parents during the pandemic. And consumers are poised to respond well to the additional care, according to a new poll.

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