Fiat Chrysler Automobiles and PSA Group completed their $52 billion merger over the weekend to form Stellantis. The new corporate name is a reference to the Latin verb "stello," which means "to brighten with stars." FCA’s Chief Marketing Officer Olivier Francois will remain in that role for Stellantis, in addition to heading the Fiat and Abarth brands, the company announced today.
The merger means some of the seven brands that Fiat Chrysler Automobiles is bringing to the table might not be around for much longer. (PSA's brands include Peugeot, Citroën, DS, Opel and Vauxhall; the company pulled out of the U.S. market in the early 1990s.)
The high points of the post-merger blueprint in North America are no secret: Churn out as many Ram pickups as possible and push Jeep into higher price points and new segments. But Stellantis executives will have to figure out how the rest of FCA's expansive brand roster fits into the long-term puzzle and whether cuts need to be made.