Brand Marketing

Why so many brands are revamping loyalty programs

Loyalty programs are getting an upgrade. (Courtesy Kohl's)
AP
By:
Adrianne Pasquarelli
April 28, 2021 09:30 AM

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McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray

The Golden Arches is bringing back the beloved menu item after announcing chicken strips.

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