Why VW is bringing up its emissions scandal again in new ad

Outside of a smattering of targeted print and online ads, Volkswagen has largely avoided alluding to its 2015 global diesel emissions scandal in U.S. advertising. But now, some four years later, the automaker is tackling the issue head-on in a new TV ad airing during tonight’s NBA Finals that spins the crisis into the impetus for its aggressive move into electric vehicles.