Rauxa, DDB Worldwide Expand; Socialisssima, Samara Launch
Norbi Zylberberg, a leading U.S. Hispanic creative director, is leaving Austin-based LatinWorks after 14 years to set up his own shop called Socialisssima. He was SVP and group creative director at Omnicom-backed LatinWorks, which was named Ad Age's Multicultural Agency of the Year four times between 2009 and 2013, and appeared on Ad Age's A-List of the 10 best U.S. agencies in 2011 and again in 2014. Zylberberg describes Socialisssima as "a fresh approach to the permanent shift in the U.S. multicultural landscape. It's somewhere between a traditional agency and crafty crowdsourcing." The name reflects the importance of sharing through social media. Operating out of a co-working space in Austin, Zylberberg plans to collaborate with different companies in the U.S. and Latin America to get the best people for each project. His first clients include Cerveza Calavera, a Mexican craft beer launching in the U.S. next year, and a non-U.S. discount airline.
During his years at LatinWorks, he worked on brands including Mars' Snickers and Starburst, Domino's, Hyundai and Target, and help win general market accounts like Texas Lottery. He also created "LatinWorks for Good" to give back to the community. Zylberberg, a native of Argentina, started his career at agencies in Buenos Aires, including JWT Argentina.
Independent marketing agency Rauxa has appointed Kate Daggett as chief creative officer. Based in the agency's New York office, Daggett leads Rauxa's creative team across the country.
Daggett joined Rauxa from Tenthwave Digital, where she served as the executive creative director. During her tenure there, she worked with American Express Merchant Financing, the Specialty Food Association, Red Roof Inn and Duncan Hines. Previously, Daggett was VP and group creative director with Digitas, where she oversaw the American Express business. Earlier in her career, she held senior creative roles with TBWA Chiat Day and Agency.com.
DDB Worldwide has added Chris Klein and Alan Leber as executive producers at the agency's production department in New York.
The arrival of Klein and Leber supports the shift in structure that DDB New York's production department has been undergoing over the past year where it will focus on a multidisciplinary, integrated production model.
Klein will work on the Time Warner Cable and Johnson & Johnson Beauty accounts. Prior to joining DDB, he worked for eight years at J. Walter Thompson and oversaw production for a range of clients including Rolex, Puma, Royal Caribbean, and many Nestlé and J&J brands. He has experience in writing, strategy, and both broadcast and music production.
Leber joins DDB from creative agency Love & War, where he led the production team through 360 branding projects including the launch of Chef Geoffrey Zakarian's Beverly Hills restaurant Georgie. Prior to his work with Love & War, Leber led production teams at The Barbarian Group for Samsung, and at Etihad Airways. Leber's background includes platform development and management, content creation, branding and design, and social management.
Airbnb Co-Founder and Chief Product Officer Joe Gebbia has launched Samara, a multidisciplinary innovation and design studio within Airbnb. Conceived with the support of co-founders Brian Chesky and Nathan Blecharczyk, Samara will bring together design and engineering experts from Airbnb to create new ideas and build new services that support the Airbnb community.
"Samara is all about generating new ideas and building products that serve the Airbnb community," said Gebbia. "Samara will give us even more space to apply what we've learned over the last eight years and create new services for connection, commerce, and social change within the expanding Airbnb community."
The team behind Samara has already begun i's work with the launch of the Yoshino Cedar House, designed and built for Kenya Hara's House Vision exhibition in Tokyo and created in collaboration with Go Hasegawa, a Tokyo-based architect.