Wade Alger Heads to TBWA and Scott Fero Moves to DNA
TBWA/Chiat/Day is bringing on Executive Creative Director Wade Alger in December. During his eight years at the Martin Agency, where he was SVP, group creative director, he worked on the 2015 Geico "Unskippable" pre-roll campaign that took home the Film Grand Prix at the Cannes Lions International Festival of Creativity. His credits also include the "We Choose the Moon" and "Clouds Over Cuba" campaigns for the JFK Presidential Library, as well as the "World's Biggest Asshole" campaign for Donate Life. Prior to that, he was a creative director at GSD&M, working on the BMW account.
There, he worked on campaigns for Visit Seattle, American Girls and T-Mobile. Prior to that, he was a creative at Cole & Weber, Borders Perrin Norander, and DDB Seattle where he worked on McDonald's, HP, Nike, Kraft Heinz and the International Olympic Committee.
Cheil London has appointed Peter Zillig as CEO. The former chief executive at Havas Worldwide is taking over after Paul Hammersley's resignation last month. Zillig and Juliet Hagarth, the chief executive of BMB, which is a separate Cheil UK entity, will both report to Kevin Park, Cheil Worldwide Europe's CEO and president.
Zillig was a former head of advertising, a communications director, and marketing and communications director for Compaq; a president of global brands and CEO of Havas New York; and an executive at Tag Worldwide, and Lowe.
AnalogFolk has hired Tina Glengary Cordes as director of strategy. Previously at Instrument, she has experience with Google, Nike and Patagonia campaigns. Prior to that, she worked at Odopod and Big Spaceship.