AKQA's Robinson Joins Zeus Jones San Fran, TBWA/Helsinki ECD Moves to New York and More
Neil Robinson is joining Zeus Jones San Francisco, the new offshoot of the Minneapolis-based consultancy, as founding partner. Robinson, who joins from AKQA, San Francisco, where he was executive creative director, will work alongside Gareth Kay, who left his role as chief strategy officer at Goodby, Silverstein & Partners at the end of last year to set up the San Franciso office. Originally from Northern Ireland, Robinson joined AKQA in London in 1997 as one of the company's first eight employees and moved to San Francisco in 2004. There, he served as group creative director and then ECD, overseeing all creative on clients such as Levi's, Jordan, Google and Target. Zeus Jones launched in Minneapolis in 2007 and announced its expansion in December. The San Francisco office officially opened its doors last week.
TBWA/Chiat/Day New York has hired Martin Mohr as a creative director. Mohr joins from network agency TBWA/Helsinki, where he was executive creative director. He will lead digital creative across clients in the New York office and will report to TBWA/Chiat/Day New York's executive creative director, Matt Ian. At TBWAHelsinki, Mohr was responsible for leading the Adidas Window Shopping project, which was The Gunn Report's third-most-awarded digital campaign of 2013. He was also involved in the Nissan Nismo watch concept, a branded piece of wearable tech. Prior to TBWA/Helsinki, he worked at Hjaltelin, Stahl & Co. and was also the founder of WeknowMedia.
Josh Rosenberg, Brad Laney and Rob Longert have launched Day One Agency, a digitally driven marketing-communications company based in New York. All three were previously executives at PR firm M Booth. Clients of Day One include L'Oreal / SkinCeuticals, YouTube, Baldwin Denim and Collection and Indiegogo .
Crispin Porter & Bogusky has named Anders Davidsson as CEO of CP&B Scandinavia, which includes offices in Gothenburg, Stockholm and Copenhagen. Davidsson was previously responsible for CP&B's strategy and client-service departments in the region. He will take over the CEO position from Gustav Martner (pictured, with Davidsson) who now becomes chief innovation officer and executive chairman of CP&B Scandinavia. Prior to CP&B, Davidsson was a director and board member at the brand agency Greenspace in London, where he led work for clients such as Carlsberg and Toyota.
Richmond, Virginia-based agency Big River has hired Kai Fang as chief creative officer. Fang joins the agency with 15 years of experience at Mullen, BBDO and Arnold Worldwide. At Big River, he will work with clients such as the Virginia Lottery, sweetFrog, Performance Food Group, MoonPie and more.