Mondelez-owned Cadbury has defended a new U.K. campaign for its Cadbury Creme Egg, in which a gay couple passes a Creme Egg from mouth to mouth, after the spot attracted both celebrity praise and homophobic trolling on social media.
Mondelez-owned Cadbury has defended a new U.K. campaign for its Cadbury Creme Egg, in which a gay couple passes a Creme Egg from mouth to mouth, after the spot attracted both celebrity praise and homophobic trolling on social media.
The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.