‘IMDB meets Spotify meets Instagram’: Alma Har'el targets diversity in all filmmaking with Free the Work

Alma Har’el, the driving force behind Free the Bid—a groundbreaking initiative that encouraged companies to provide more opportunities for women directors in commercials—is expanding the platform in a big way. Backed by major companies, including Procter & Gamble, AT&T, Facebook and Amazon Studios, Har’el is evolving Free the Bid into Free the Work, a database that she hopes will encourage the world of TV, filmmaking and music to employ a more diverse talent base.