Alma Har’el, the driving force behind Free the Bid—a groundbreaking initiative that encouraged companies to provide more opportunities for women directors in commercials—is expanding the platform in a big way. Backed by major companies, including Procter & Gamble, AT&T, Facebook and Amazon Studios, Har’el is evolving Free the Bid into Free the Work, a database that she hopes will encourage the world of TV, filmmaking and music to employ a more diverse talent base.