Unhappy YouTube Stars See the 'Sunny Side' in Volkswagen's Super Bowl Teaser
Boogie, crying eHarmony girl and irritated llama all appear in Volkswagen's uber-cute, super-happy teaser via Deutsch LA for its Super Bowl offering -- probably one of the more anticipated efforts this year, considering the brand's 2011 hit, "The Force," and its pleasing sequel, "The Dog Strikes Back."
The car company continues its "happiness" mantra, best encapsulated in its "Smiles" commercial from last year by picking all the unhappy viral video characters, and getting them to crack a rare smile, along with reggae legend, Jimmy Cliff.
Volkswagen's Super Bowl teaser last year was also wonderful, hinting that its game day effort might feature a dog, but giving away no actual clues as to what it might actually be all about. Watch it on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.