Director Tom Kuntz of MJZ arguably has defined comedic
commercials for this generation. Known for his fastidious attention
to detail and story, he brought the funny to DirecTV's "Effects" campaign, which
features random Joes in increasingly sticky situations (like
reenacting scenes from "Platoon" with Charlie Sheen), he directed
some of the most-talked-about work for Old Spice, including "The
Man Your Man Could Smell Like" and the recent "Muscle Music," as
well as a slew Skittles ads that brought on a zeitgeist of
quirkiness in candy marketing.
For this year's Super Bowl, he participated in a bit of
controversial merry-making, for Volkswagen's much talked about "Get
Happy." In it, we see a white guy from Minnesota break out into
Jamaican patois as he tries to boost the spirits of his fellow
office workers. It's miffed some folks, but largely been
well-received, even by "Jamericans."