Clockwise from top l.: Airbnb, “Get an Airbnb”; Nike, “Winning Isn’t for Everyone”; Penny, “Price Packs”; Montblanc, “100 Years of Meisterstück”; Honda, “Unstoppable Dreams”; Google Pixel SB, “Javier in Frame”; DoorDash, “DoorDash All the Ads”; Volkswagen, “An American Love Story”; Loewe, “Decades of Confusion”; Heinz and Marvel, “Can’t Unsee It.” (Ad Age composite)